Monday, 31 August 2009

spoilt for choice

It was only when I looked into a fridge in a small corner shop in Barcelona, on the hunt for a cold bottle of beer, that I realised how accustomed I have become to living in Germany. Somewhere in the corner of the fridge I found just four beers.

I was genuinely shocked.

Then shocked, that I was shocked. perhaps shocked is an overstatement, but at that moment, I was aware at just how German I had become.

Germany is a country where beer is still advertised based on how good it tastes. No jokes, no gimmicks, just a 30 second advert showing you how great it is. And it works. Clearly there is no shortage of Beer being drunk in Germany, and no shortage of selection either. The assortment of beers is truely breathtaking. With only the USA boasting more breweries, a trip to the local off-licence can often involve making one of the toughest decisions that you are likely to make all day. Especially if you go there before lunchtime.

Yet what was once a novelty has now become my standard. The standard by which I judge all other beer drinking corners of the world, including Barcelona.



Prost!